A family business,
built on grit.
Alagang Astron, Alagang Maaasahan Mo.
From one van delivering radios to palengkes, to over 190 service centers nationwide — this is the story of a family that believed every Filipino home deserves appliances that are both affordable and dependable.
One van, one driver, one technician.
Astron began in 1971 with a single van, one driver, and one technician — and a family of brothers delivering radios to mom-and-pop stores in palengkes across the Philippines. There was no grand plan, only an honest belief: that quality should never be a luxury.
Word spread the old-fashioned way — through suki who trusted that an Astron product would last, and that if anything went wrong, the family would make it right. That promise of after-sales care became the heart of the brand.
Five decades of #AlagangAstron
The first van
A family of brothers begins delivering radios to neighborhood stores across the provinces.
Beyond radios
The catalog grows into electric fans, televisions, and home essentials for the everyday Filipino home.
A modern brand
Astron sharpens its mission — quality appliances that are affordable AND maaasahan, backed by real service.
Nationwide care
280+ service centers, 150+ PS-certified products, and a presence on Shopee, Lazada, and TikTok Shop.
The promise behind every product
Maaasahan
Dependable appliances built to last, backed by warranty and 280+ service centers nationwide.
Abot-Kaya
Honest, fair prices so quality is never out of reach for any Filipino family.
Alaga
Real after-sales care — because the relationship doesn't end at checkout, it begins there.
Pamilya
A proudly Filipino, family-run business serving other families since 1971.